EN NL EN NL In honor of the one-year anniversary of Westfield - Mall of the Netherlands, we created an experience that immersed visitors in a green world.
Sustainability and knowledge sharing came together in an interactive way. You might wonder how a custom-made pop-up experience with real plants can be sustainable? The foundation of this experience was made from cardboard tubes, and all the plants used were rented and returned to the nursery afterward. This allowed us to create an impressive, eco-friendly experience without unnecessary waste.
Photography: Joni Israeli
