The Brandscape Agency
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The Brandscape Agency
EN NL

A giant bag as a showstopper at the Horecava trade fair

You might think it's a bag? No, this was our exhibition stand for Thuisbezorgd (now part of Just Eat Takeaway) at the Horecava trade show, the leading event for the foodservice and hospitality industry, which we created in collaboration with The Oval Office.

A giant bag as a showstopper at the Horecava trade fair
A giant bag as a showstopper at the Horecava trade fair

For this exhibition stand, we created a life-sized version of the iconic orange Thuisbezorgd bag. Visitors could literally step into the bag and discover the latest Thuisbezorgd merchandise and products, ranging from promotional items to new digital services. Around the bag, there was space for presentations, meetings with partners and clients, and, of course, a good cup of coffee, making it not just an interactive experience but also a place to network.This creative and eye-catching exhibition stand was designed to showcase Thuisbezorgd’s brand identity in a unique way and engage visitors with their latest innovations in the food delivery industry.

A giant bag as a showstopper at the Horecava trade fair
A giant bag as a showstopper at the Horecava trade fair
A giant bag as a showstopper at the Horecava trade fair
A giant bag as a showstopper at the Horecava trade fair
A giant bag as a showstopper at the Horecava trade fair
A giant bag as a showstopper at the Horecava trade fair