EN NL EN NL This W-Hotel boat for the Amsterdam Canal Pride embodied the brand's vibrant energy and love for bold experiences. At its core was a spectacle featuring a professional dancer on a sparkling disco ball, elevated on a lift platform, bringing the performance to life and engaging with the crowd along the canals.
W-Hotels, known for its bold and boundary-pushing style, celebrated Pride by creating an immersive experience that blended glamour, inclusivity, and show-stopping performance. Our design featured a striking centerpiece—a professional dancer performing atop a mirror-like disco ball, raised on a lifting platform to engage directly with the spectators on the quays. This dynamic setup, paired with W-Hotels’ vibrant brand elements, perfectly captured the spirit of celebration, diversity, and pride. With every movement, the dancer turned the boat into a live spectacle that reflected both the party atmosphere and the inclusive message that the W-Hotels brand stands for.