EN NL EN NL The Vodafone Pride Boat at Amsterdam Canal Pride 2018 embodied strength, diversity, and inclusivity. With a focus on celebrating tolerance and the power of unity, the boat became a symbol of Vodafone’s commitment to equality, both on and off the water.
Our design for the Vodafone Pride Boat embraced the playful and powerful message behind the slogan “Check those Bundles,” which referenced both the muscle bundles of the Vodafone Heroes on board and the service bundles offered to consumers. The boat featured a gym-inspired “Apenkooien” structure, encouraging interaction and fun along the canals. This dynamic setting reflected Vodafone’s global recognition as a top LGBT+ employer, ranking in the Stonewall Top 10 list for LGBT-friendly companies worldwide. Vodafone’s presence at the Parade reinforced their dedication to creating an inclusive workplace and community, celebrating their values of diversity and equality.