EN NL EN NL For Pride Amsterdam 2025, we brought a striking and meaningful activation to life for Vattenfall, centered around the theme ‘Powered by Love’. The result is a boat that not only sails the waters but also makes the power of love as an energy source tangible.
At the heart of the concept are three dynamic skytubes that, through their movement and color, make the boat’s energy visible. They dance in the wind, symbolizing how love connects and propels us forward, a visual translation of Vattenfall’s message that love is the driving force behind inclusivity, pride, and sustainable progress. Through their rhythmic motion, the boat becomes a living symbol of energy, charged with the positive power of the celebrants on board. With this activation, Vattenfall shows that energy is more than electricity: it’s a movement that brings people together and inspires us to build a future powered by love.
