This Vattenfall boat for Amsterdam Canal Pride 2019 went beyond just a parade float; it became a bold symbol of energy and inclusivity. Embodying the mission to empower individuality and diversity, the boat proudly displayed the full spectrum of LGBTQ+ colors, reflecting Vattenfall’s values.
The boat’s design incorporated Vattenfall’s iconic blue and yellow colors while seamlessly blending the vibrant hues of the LGBTQ+ flag. Central to the design was a large reflective sphere that allowed onlookers to see themselves in the boat’s surface—symbolizing that everyone is part of Vattenfall’s mission to embrace diversity. Powered by an electric or CO2-neutral system, the boat emphasized sustainability as well as inclusivity, with 90 Vattenfall employees onboard proudly standing for individuality and the right to be yourself. This striking combination of energy and reflection made Vattenfall’s presence at Pride a true celebration of diversity and sustainability.