EN NL EN NL The Uber Pride Boat during the Amsterdam Canal Pride was a powerful symbol of movement and unity. More than just a celebration, it was a vibrant reflection of Uber's mission to drive progress and equality for all, mirroring the diversity that fuels the company.
Our design for the Uber Pride Boat centered around three key pillars: Movement, Equality, and Togetherness. Inspired by Uber’s goal to connect people, the boat’s sleek, modern design emphasized fluidity and connection. Bold colors and graphic elements represented the diversity of Uber’s community, with every detail crafted to highlight inclusivity. As Uber’s Amsterdam office took center stage, the boat became a celebration of the city’s role in fostering equality. With a focus on dynamic interaction, the design also created an atmosphere where Uber employees, drivers, and riders could proudly unite, echoing the company’s values of standing together to move forward.