EN NL EN NL The Uber boat for Amsterdam Canal Pride 2019 captures the essence of inclusivity, featuring an actual sailing Uber cabrio adorned with the diverse flags representing the entire LGBTQIA+ community.
This year, Uber aimed to create a vibrant and inclusive atmosphere by expanding the traditional rainbow palette to include the colors of various pride flags. The design invites LGBTQIA+ employees and drivers from around the globe to represent the colors they identify with most, celebrating their unique identities. The portraits of these individuals are transformed into a stunning visual display, merging to form a colorful representation of unity and diversity that goes beyond the classic rainbow. Through this initiative, Uber reinforces its commitment to inclusivity and empowerment within the community.