EN NL EN NL The Tommy Hilfiger boat for the Amsterdam Canal Pride is far more than just a parade float; it is a powerful and moving symbol of our shared ambitions. Under the theme "Eclectic Dreams," we sail together toward a brighter, inclusive future where diversity is celebrated, and dreams are embraced.
The design of the boat is inspired by three core pillars: unity, dreams/dreamers, and diversity and inclusion. These elements form the foundation of Tommy Hilfiger’s vision and symbolize the values the brand holds dear. The boat evokes memories of the era when Tommy Hilfiger rose to prominence and became an iconic fashion brand. This period, marked by transformations in both the fashion industry and the LGBTQ+ community, serves as the inspiration for the creation of this design.
The geometric grid, a standout feature of the design, adds a striking 1980s vibe that feels both modern and architectural. Vibrant colors, clean lines, and playful elements strike the perfect balance between nostalgia and contemporary aesthetics. Every detail of the boat has been meticulously crafted to reflect Tommy Hilfiger’s core values and convey a powerful message of inclusivity.