EN NL EN NL RTL already expressed their support for the LGBTQ+ community in multiple programs. In 2023, they proudly added their first participation in the Canal Parade, where their new branding was celebrated on a colorful, funky parade boat with a rainbow catwalk for spectacular performances.
RTL of course supports the LGBTQ+ community all year round but in 2023 they proudly participated in the Canal Parade in Amsterdam for the first time as well. We translated RTL’s awesome new branding to this colorful, funky parade boat with a rainbow catwalk where guests and Queens could give the performance of their lives. The concept of this boat? Everyone a stage! So even the partygoers on the quay were put in the spotlight during the lip sync and could see themselves back on the screens.