EN NL EN NL The Philips boat for the Amsterdam Canal Pride celebrates the theme "Life is better when you are yourself" and embodies the company's commitment to meaningful innovation, diversity, and inclusion. Through this activation, Philips not only demonstrates its involvement with the LGBTQIA+ community but also highlights the impact of diversity on both social and business progress.
For two consecutive years, we proudly collaborated with Philips to design and build their Pride boat. The boat’s design reflects the belief that diverse perspectives are essential for progress and innovation. It stands as a vibrant example of how a corporate activation can amplify the message of equality and diversity. The Amsterdam Canal Pride offers a unique opportunity to celebrate the values of diversity and inclusion, and Philips actively contributes to this by powerfully sharing this message.
Through this activation, Philips not only made a bold statement supporting LGBTQIA+ rights but also set an example of how companies can embrace social responsibility through creative and impactful corporate initiatives.
