EN NL EN NL During Pride, Netflix consciously chose not to participate under their own branding. Instead, we brought the iconic ‘Orange is the New Black’ bus to life, making a unique statement during this colorful and inclusive celebration of the LGBTQIA+ community.
The ‘Orange is the New Black’ series has made a significant contribution to the visibility and acceptance of the LGBTQIA+ community, and we were proud to translate this impact into a festive and representative activation. We gave the well-known bus a prominent place in the parade, with every detail carefully crafted. The orange overalls, the tin cups, and the recognizable elements from the series created a nostalgic feeling and a strong visual impact. Everything, from the bus to the decorations, was designed to capture the spirit of the series and engage the crowd in the celebration.
The ‘Orange is the New Black’ bus became not only a visual focal point but also a symbol of inclusion and solidarity within the community. The float was a great success, and the enthusiastic audience along the route made the event unforgettable. This activation was a beautiful way to amplify the series’ message and support the LGBTQIA+ community during Pride weekend.