KPN invited DJs from different countries who support the LGBTQIA+ community to perform during the boat parade in Amsterdam at Pride 2022. We translated their Loud and Proud message into a high-tech club on the water, where the DJs received the stage they truly deserve.
KPN asked DJs from various countries, who are advocates for the LGBTQIA+ community, to share their music during the boat parade at Amsterdam Pride 2022. This special act of inclusivity was given a unique twist by transforming their Loud and Proud message into a spectacular high-tech club on the water. On a floating stage, the DJs were finally given the platform they deserve, in a location that emphasized the power of Pride. The energy was palpable, not just in Amsterdam but globally, as the DJ sets were live-streamed, allowing everyone to join the party no matter where they were.