The Brandscape Agency
EN NL
The Brandscape Agency
EN NL

Nothing can mute Pride

KPN invited DJs from different countries who support the LGBTQIA+ community to perform during the boat parade in Amsterdam at Pride 2022. We translated their Loud and Proud message into a high-tech club on the water, where the DJs received the stage they truly deserve.

Nothing can mute Pride
Nothing can mute Pride

KPN asked DJs from various countries, who are advocates for the LGBTQIA+ community, to share their music during the boat parade at Amsterdam Pride 2022. This special act of inclusivity was given a unique twist by transforming their Loud and Proud message into a spectacular high-tech club on the water. On a floating stage, the DJs were finally given the platform they deserve, in a location that emphasized the power of Pride. The energy was palpable, not just in Amsterdam but globally, as the DJ sets were live-streamed, allowing everyone to join the party no matter where they were.