EN NL EN NL This Cordaan boat for the Amsterdam Canal Pride paid tribute to multiple generations, celebrating equality and inclusion. With a unique musical act inviting everyone along the canals to join in, the boat took spectators on a nostalgic journey through time with a "spin-the-wheel" game playing iconic hits from different eras.
Cordaan’s participation in the Amsterdam Canal Pride was not only about celebrating diversity but also about honoring the older generations who paved the way in the fight for equality. With a boat filled with guests ranging from elderly clients to young nursing professionals, Cordaan perfectly aligned with Pride’s theme, “Remember the past, create the future.” Our design for the Cordaan boat amplified this message through a special interactive music act. As the boat passed under each bridge, a “wheel of music” was spun, triggering hits from different decades and music genres.