We have been collaborating with Booking.com for several years to design their iconic Pride boat, which participates in the Amsterdam Canal Pride. For us, it's not just about building a spectacular boat, but also supporting a powerful message of inclusion and hospitality for the global LGBTQIA+ community.
Booking.com’s “Travel Proud” program aims to make travel more inclusive, ensuring that everyone feels welcome and safe, regardless of identity or preferences. We’ve translated this theme into a stunning visual design year after year, with every detail reinforcing the values of diversity and acceptance. We created a full-package experience, from tailor-made shows with special effects and outfits for guests to inflatable elements, props, and dance performances by both professional dancers and Booking.com’s own talents. Every element was carefully curated to bring the message of pride and inclusion to life in an energetic and artistic way.
Our collaboration with Booking.com is a celebration of creativity and commitment, where we consistently deliver a visual translation that strengthens their mission. Travel proud, travel together.