With Nilfisk's branding as our foundation, we designed and produced this dynamic stand concept—a true brandscape spanning 345 m². This striking stand was specifically created for Interclean, the leading trade fair for cleaning and hygiene.
Creating irresistible spaces is not just a statement; it’s our commitment. Inspired by Nilfisk’s branding, we developed an organic pattern of various floor sections as the basis for the stand design. Multiple zones were created to showcase Nilfisk’s machines in action through live demonstrations. Additionally, products were displayed at varying heights to ensure they stood out.
By combining a mix of diverse materials, green accents, and premium finishes, this stand became a true eye-catcher. The Nilfisk stand was designed to attract new customers, strengthen bonds with existing clients, and solidify a leading position within the cleaning industry. The design delivered an enhanced brand experience perfectly aligned with the international character of Interclean.
This standconcept brought Nilfisk’s branding to life in a playful yet impactful way, clearly communicating the “Why Nilfisk?” story and sparking curiosity and engagement among visitors.