EN NL EN NL For Lidl's 25th anniversary, we created an amazing 'I Love Lidl' Experience in the iconic Fata Morgana Palace at Efteling, one of the most popular theme parks in the Netherlands.
This unforgettable Lidl experience was a must-visit, offering a unique blend of history, interactive brand engagement, and fun activities. Visitors could enjoy a silent disco, where they danced to their favorite music, a tattoo shop where they could get an ‘I Love Lidl’ tattoo, and after winning the banana-catching game, personalize their own Lidl socks with their name. Our Lidl experience was designed to stimulate all the senses, from exciting activities to an innovative brand activation that celebrated Lidl’s 25th anniversary in a fun and unique way. This Lidl experience not only provided fun but also gave people the chance to experience Lidl in a memorable way, making it a highlight at Efteling park.
Photography: Joni Israeli
