EN NL EN NL For KPN's annual LEF event, which took place at the iconic Submarine Wharf on the RDM wharf in Rotterdam, we designed and realised the decor on behalf of Obsession.
This annual event, aimed at all sales employees from the Business Market division, focused on inspiring, informing, and celebrating successes, with the central theme being LEF. This theme emphasizes both the courage to embrace change and the idea of “Let’s Experience the Future”. Our decor design reflected these dual aspects of LEF perfectly. The industrial character of the Onderzeebootloods was fused with sleek, modern elements symbolizing innovation and transformation. At the heart of the space, large, bold LEF letters were prominently displayed, with six glass greenhouses surrounding them, where department-specific segment sessions were held. Each greenhouse was customized to create an inspiring environment for interaction and knowledge exchange, tailored to the needs of KPN’s different departments.
The decor captured the spirit of the event—boldness and forward-thinking—while reinforcing KPN’s values of innovation and connection. The result was a visually striking event that provided an engaging and inspiring atmosphere for all attendees.
