EN NL EN NL At IBC, a leading trade show for digital innovation, Google’s stand stood out with a unique design blending Dutch elements and brand identity, earning recognition as an award-winning platform for networking and inspiration.
The IBC is an annual conference for professionals involved in creating, managing, and delivering electronic media and entertainment. The concept of this stand was Holland, which was reflected in every aspect of the design. The meeting rooms were inspired by typical Dutch themes such as licorice, syrup waffles, and “after rain comes sunshine.” The iconic Dutch bicycle was also included and subtly integrated into the logo. This creative and authentic approach earned Google the Award for Best Stand Design, recognizing the innovation and creativity of the stand.
By incorporating typical Dutch elements into a modern and original setting, we created an eye-catching stand that perfectly aligned with Google’s branding and the IBC audience. The stand was not only visually impressive but also a platform for networking and discussing new technological developments and innovations in digital media.
