EN NL EN NL We proudly look back on a great project for Catawiki, for which we created this amazing activation. It was a unique opportunity to apply our experience in event production and activations for a client looking for something special.
We were asked if we could have an F1 car with Daniel Ricciardo cruising through the canals of Amsterdam. Given our extensive experience with events like Pride and large-scale activations, we knew exactly how to bring this spectacular experience to life. We made it technically and logistically possible to drive this iconic F1 car through the canals of Amsterdam. It was an incredible day, and the reactions of people on the canals when they saw Daniel Ricciardo driving by in the F1 car were priceless. The activation also went viral on social media that day, and it was amazing to see how this special moment was shared by thousands of people around the world.