The Brandscape Agency
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The Brandscape Agency
EN NL

Fusion cooking and Indian tradition in Amma’s trade fair stand

Welcome to Amma's Indian home kitchen, brought to life in this stand design. Step into an electrifying world where spicy aromas, hospitality, and authentic Indian flavors come together.

Fusion cooking and Indian tradition in Amma’s trade fair stand
Fusion cooking and Indian tradition in Amma’s trade fair stand

Commissioned by Komatha, we designed and created this booth for their brand Amma for Anuga in Cologne, one of the largest food trade fairs in the world. The booth exuded the warmth of home, with an inviting atmosphere that reflected Indian culinary traditions. The goal of the stand was to introduce visitors to the various Amma products, from spices to sauces, through the interactive “fusion cooking” concept. Visitors had the opportunity to experience firsthand how the versatility of Amma products could be used in fusion dishes, contributing to an inspiring and flavorful fair experience. This stand was designed with a focus on the rich flavors and cultural heritage of India, offering an unforgettable experience for food professionals interested in innovative product development and culinary trends.

Fusion cooking and Indian tradition in Amma’s trade fair stand
Fusion cooking and Indian tradition in Amma’s trade fair stand
Fusion cooking and Indian tradition in Amma’s trade fair stand
Fusion cooking and Indian tradition in Amma’s trade fair stand